The Animalis edition of the prestigious World Branding Awards saw 92 brands from 35 countries named “Brand of the Year” in a glittering ceremony held at the Hofburg Palace (pictured) in Vienna today. The Animalis edition of the Awards focused on pet and animal brands.



Animal Planet, FURminator, Hill’s Prescription Diet, KONG, ORIJEN, Pedigree, Petplan, PURINA Pro Plan, Red Dingo, Tetra, and Whiskas were announced as global winners. Regional winners were Equi-Trek (United Kingdom), Evidensia (Sweden), Fressnapf | Maxi Zoo (Germany), and Horze (Finland).

National tier winners included V.I.P. Petfoods (Australia), Aeon Pet (Japan), Amiguard (Switzerland), Avanti (India), Benelux (Belgium), CP Prima (Indonesia), Cunipic Alpha Pro (Spain), Dolina Noteci (Poland), Dubai Aquarium & Underwater Zoo (United Arab Emirates), Earth Rated (Canada), Equsana (Denmark), Irish Rover (Ireland), JerHigh (Thailand), JUWEL Aquarium (Germany), Lord Lou (Netherlands), Manfred of Sweden (Sweden), MONGE (Italy), MUSH (Finland), NatureBridge (China), Oasy (San Marino/Italy), Pet Lovers Centre (Singapore), PetCenter (Czech Republic), Pets At Home (United Kingdom), Pi-Pi-Bent (Russia), Powercat (Malaysia), Puppia (South Korea), Q-Pets (Hong Kong), Rogz (South Africa), Royal Canin (France), Top Breed (Philippines), Vetmeduni Vienna (Austria), YU (Taiwan), and Ziwi Peak (New Zealand), among others.

Four NGOs – the Borneo Orangutan Survival Foundation (Indonesia), The David Sheldrick Wildlife Trust (Kenya), The Jane Goodall Institute (United States), and Wildlife Friends Foundation (Thailand) – were also recognised for their work.

The Awards celebrates the achievements of some of the greatest brands around the globe. Uniquely, winners are judged through three streams: brand valuation, consumer market research, and public online voting. Each brand was named “Brand of the Year” in their respective categories.


The Awards is organised by the World Branding Forum, a global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. It organises and sponsors a range of educational programmes, and has joint collaborations with leading universities and museums. The Forum also publishes branding news on its website that reaches a global audience of over 4 million visitors.

“The Animalis edition of the Awards pays tribute to the achievements of pet and animals brands from around the world. Consumer votes count towards 70 per cent of the final score, so winning brands have to have built a strong relationship with their customers in order to win,” said Richard Rowles, Chairman of the World Branding Forum.

“Over 60,000 pet and animal lovers from around the world voted for more than 800 brands from 35 countries. Winning brands have had to work hard to stand out from the tough competition,” said Peter Pek, Chief Executive of the Forum.

The event was hosted by Stuart Freeman from Radio FM4 in Austria. For more information and the full list of winners, visit the World Branding Awards website.

DOG BEING was founded with a team of cosmetics, veterinary and advertising professionals, seeking to revamp the pet care market with a distinctive and unique offer.

he YU Oriental Natural Herbs Care for Pets line of products was launched in Taiwan, believing that every bath time for pets should be a fun, happy and healthy sharing moment. YU combines bathing and skin care all developed with natural formulas, giving a “luxous” touch and unique fragrance to pets for an absolute and totally-enjoyable sensory experience. YU includes shampoos for dogs and cats, conditioners, leave-in treatments, dry clean sprays, perfumes and ear-cleansing solutions. The brand selects precious oriental botanical and floral extracts, producing unique formulas which capture the living energy found in plants.


Peony, Lotus, Coix Seed, Bellflower, Astragalus Extract, Apricot, Cherry Blossoms, Camellias, Pomegranate, Orchid, and Himalayan salt extracts are added to help repair skin and coat. Organic epilobium fleischeri extract soothes skin, Witch Hazel creates a natural protective film on the skin, Allantoin helps reduce inflammation, and Vitamin B6 maintains sebum balance, keeping skin clean and fresh. All YU products are exclusively formulated with gentle ingredients from reliable and trustworthy sources, and are all safe and clinically-tested. Compliant with EU/FDA standards. They are also free of plasticizers, soap base, paraffin, mineral oil, triclosan, SLS, bleach, animal ingredients and fluorescent agents.


From packaging to formulation, YU products are specifically-designed to take care of pets. The elegant oriental packaging plus healthy ingredients and formulas attract pet owners from around the world. Today, the YU product series has been sold and distributed in Taiwan, Hong Kong, China, Macau, Korea, Singapore, Malaysia, Thailand, Indonesia, Vietnam, Australia, USA and Hungary.


DOG BEING’s brand portfolio includes SKIN PEACE Dermaceutical Pet Care, Apt.1022 Green Pet Care, Bubble Rice Crème Bath for Pets, and Dogbeing Professional Ultimate Care. Each and every product is packed with pure love and passion. By only using natural ingredients, the brand is fully-committed to the good health, beauty and wellbeing of pets.

We Love All Beings