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About Us


DOG BEING was founded in 2005 with a team of cosmetic, veterinary and advertising professionals seeking to revamp the pet care market with a distinctive and unique offer.

Started from the natural beauty of Asia
The YU Oriental Natural Herbs Care for Pets line of products was launched in Taiwan in 2007, believing that every bath time for pets should be a fun, happy and healthy sharing moment. YU combines bathing and skin care all developed with natural formulas, giving a luxurious touch and unique fragrance to your pets for an absolute and totally-enjoyable sensory experience. YU includes shampoos for dogs and cats, conditioners, leave-in treatments, dry clean sprays, perfumes and ear-cleansing solutions. We selected precious oriental botanical and floral extracts, producing unique formulas which capture the living energy found in plants.

Precious natural ingredients to ensure quality
Peony, Lotus, Coix Seed, Bellflower, Astragalus Extract, Apricot, Cherry Blossoms, Camellias, Pomegranate, Orchid, and Himalayan salt extracts are added to help repair skin and coat. Organic Epilobium Fleischeri extract soothes skin, Witch Hazel creates a natural protective film on the skin, Allantoin helps reduce inflammation, and Vitamin B6 maintains sebum balance, keeping the skin clean and fresh.

Our products are exclusively formulated with gentle ingredients from reliable and trustworthy
sources. They are all safe and lab-tested. Compliant with EU / FDA standards.
Free of plasticizers, soap base, paraffin, mineral oil, triclosan, SLS, bleach, animal ingredients, and fluorescent agents.

Luxurious and indulging  
From packaging to formulation, our grooming brands are specifically-designed to take care of your pets. The elegant packaging plus healthy ingredients and formulas, attract pet owners from all around the world.

Today our products are sold and distributed in Taiwan, Hong Kong, China, Macau, Korea, Singapore, Malaysia, Thailand, Indonesia, Vietnam, the Philippines and Hungary.

Health & Safety
Health and safety are essential to a beautiful life.
Healthy ingredients, healthy formula, healthy skin and healthy coat

Sensory Experience
Natural and organic products are relaxing and uplifting, never dull and dry.

We believe that every bath time should be a fun and happy sharing moment. Our natural formulas give a silky touch and unique fragrance to your pets for an absolute and totally enjoyable sensory experience.

Our products are :
Sensory enjoyment, soothing
Formulated with gentle ingredients, all specifically-selected for their skincare benefits
Non-irritating ingredients
Safe and lab-tested
Reliable and trustworthy source of ingredients
With exclusive formula and batching process
Compliant with EU / FDA standards
Extracted from natural sources
Free of paraben, plasticizers, soap base, paraffin, mineral oil, triclosan, SLS,  bleach, animal ingredients, and fluorescent agents

Founder Nikita Chao